TransUnion's analysis reveals targeted marketing can amplify return on ad spend, with optimal audience traits yielding significant performance gains. TransUnion's latest analysis highlights how ...
It was only a decade ago that the first campaign using health audience segments ran on AOL. But much has changed in a short time from a targeting perspective. While advertisers once had to buy ...
LOS ANGELES--(BUSINESS WIRE)--MNTN, the Hardest Working Software in Television and a trailblazer in Performance TV advertising, today announced the launch of MNTN Matched, a groundbreaking platform ...
The Video Advertising Bureau is recommending the choice of either "Households" or "Persons 2+" as new co-standards for video ...
In 2025, the forces reshaping advertising and marketing were more than settling in. Artificial intelligence, privacy regulation, platform power, and economic ...
Kid-focused brands have to jump through a lot of hoops – which isn’t a bad thing. Kids need protection online. But contextual intelligence platform Precise TV is hoping to make it easier for these ...
NEW YORK — AdsWizz and Nielsen have agreed to the renewal and extension of an agreement that provides data activation and audience targeting capabilities within AdsWizz’s full-stack audio advertising ...
For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...
From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...
AUSTIN, Texas--(BUSINESS WIRE)-- Upland Software, Inc. (UPLD) (Nasdaq: UPLD), a leader in AI-enabled cloud software for digital transformation, today announced a massive leap forward in Upland Adestra ...
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