Designing golf logos is part art, part science, with impacts that affect everything from a club's image to its bottom line.

This article is part of "The Business of Sports," a series on the teams, leagues, and brands turning competition into big business. We're in the midst of a golf renaissance in the United States.

As the summer of 2024 wound down in eastern Washington, Tory Wulf, a project manager at Gamble Sands, had cause for excitement and concern. In the decade since it opened, Gamble Sands had gained a ...

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