Persuasion can be variedly defined. At one level of definition, it is conceived as the process by which a communicator tries to influence the attitudes, values, belief system, or action of his ...

Many of the letters you write in business are designed to influence the ideas or behaviors of others. Persuasive letters to sell something should have a unique formula, immediately grabbing a reader's ...

If you are trying to sell something, whether it be a product, service, solution or idea, you will probably find yourself writing a proposal about it that you submit to a target individual, group or ...

How To Write Knockout Proposals: What You Need to Know (and Say) to Win Funding Every Time, by Joseph Barbato, is a collection of more than 50 tips for writers seeking to win money for charitable ...

It all starts with the project proposal. From million-dollar ad campaigns to thousand-dollar one pagers, so much of your agency’s success depends on sending persuasive proposals. This guide will show ...

PRESENTING a well-structured and persuasive business proposal is key to securing new clients, attracting investors, or obtaining funding for your ventures. An impactful business proposal highlights ...