Marketers seeking personalization strategies should understand two concepts as it relates to personalization — intent vs. rules. About a fifth of brands say about 75% of the content their ...

Personalization has become a critical component of successful marketing. You’ve likely heard about its importance repeatedly, yet many marketing leaders still hesitate to embrace it—especially ...

Next year, it will be 30 years since Joe Pine wrote the book Mass Customization, in which he coined the term personalization. So much has happened in the restaurant industry over the last 30 years ...