Brand and performance marketing objectives are often treated as competing priorities. Brand builds long-term awareness, ...

Employers measure employee job performance through a variety of tools and processes. Some use more than one, but smaller businesses often choose one tool that works best for them and use it ...

As they say, you manage what you measure. Accordingly, an entire industry has developed around performance measurement and performance management. Popular tools include the Balanced Scorecard, ...

Performance measures must align with portfolio use and features. Avoid Sharpe and similar ratios due to flaws; consider alternatives like trimmed alpha, median returns, and value at risk. CAGR is ...

For a financial performance measure to be good, it should generally rise when good things happen and decline when bad things happen. And it should motivate high-quality decision-making. This may seem ...

This article takes you through the types of measurements and tools you need to measure enterprise SSD performance. SSDs have pronounced write-history sensitivity, which means that they have unique ...

Let’s say a client asks you, “What was the best-performing fund last year?” Or perhaps they want to know, “What was the performance of the S&P 500 last year?” Before answering, it would be best to ask ...

As a small business owner, you depend on your employees to reach optimum performance levels, especially when many employees are cross-trained to perform distinctly different job functions. For ...