One of the key factors of successful marketing is effective communication of the characteristics of a product. Such communication has to result in a favorable perception of the product by the target ...

Sensory processes, perception and performance constitute a multifaceted domain that bridges the sensory encoding of environmental stimuli, the perceptual interpretations formed by the brain, and the ...

Traditionally, perception and cognition have been considered distinct domains of psychological science. Perception was understood to be the raw data collector—our sensory touchpoint with the external ...

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. I explored some basic communication principles in my column ...

This important study reports three experiments examining how the subjective experience of task regularities influences perceptual decision-making. Although the evidence linking subjective ratings to ...

How the brain allows us to see an animal, know what the animal is, where it is in relation to us, and what it looks like in comparison to other things in our world is a phenomenon that is confusing to ...