Advertising is an important way for a company or organization to get the word out about a product or service and grow a customer base, which usually translates to increased sales and higher profits.

Marketing that builds consumers' trust will earn sales. Perception methods are used in advertisements and promotional tools to build a brand image that consumers will perceive as trustworthy, valuable ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...