MediaPost

Pay Per Call Spells R-O-I: What You Need to Consider When Selling to Advertisers

As media agencies, publishers, SEM resellers and others look for additional ways to monetize leads, many are considering or already incorporating pay per call into their offerings. Many advertisers ...
InfoWorld

‘Pay-per-call’ ads a good option for service providers

An online ad that yields a phone call: Now that’s counterintuitive. After all, isn’t the point of such advertising to reduce phone time by directing customers to a Web site? That’s true for some ...
MediaPost

Pay-Per-Call Readies Itself for Launch, but Will Advertisers Follow?

Search marketing firm Ingenio Inc. is set to roll out its new pay-per-call platform through distributor FindWhat.com in the coming weeks. Although industry insiders see big potential, many expect a ...
Business Insider

VIIRL Marketing and eLocal Announce Strategic Partnership to Strengthen Lead Quality and Marketing Performance for Home Service Businesses

SCOTTSDALE, Ariz., Jan. 06, 2026 (GLOBE NEWSWIRE) -- VIIRL, the industry’s most intelligent all-in-one lead Marketing as a Service (MaaS) platform, today announced a strategic partnership with eLocal, ...