The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

ChatGPT will test ads for U.S. users while Google launches Ads Decoded podcast and expands Demand Gen features for better ...

Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is ...

AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice carefully. Advertisers are leaning into ...