Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

The most effective PPC professionals act as growth consultants, using advertising to solve real business problems rather than ...

Time is money in this era of speed. PPC is one heck of a follower of this rule, as it does not wait for anyone to catch up.

PPC.co, a leading performance-driven pay-per-click management firm, today announced the launch of its AI PPC Readiness and Management Services, designed to ...

This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. This year, new AI features rolled out on PPC ...

PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld, senior digital ...

ShowSeeker, the ad tech company behind Pilot – the cloud-based, all-in-one campaign and order management platform – has announced a partnership with Viamedia, the US independent digital and linear ...