There's a big difference between order-taking and selling. Here's an email from a Sales Machine reader who wants to increase his average order size through upselling, but doesn't yet have people with ...

here is no greater pejorative to hurl at a travel agent than the epithet "order-taker." Suppliers give commissions happily to those who "sell" their products, and grudgingly to those whose desks just ...

“Order takers.” When times are great in the business, that’s the label sales team members get. A consensus of opinion goes roughly as follows. Homes and neighborhoods sell themselves off deep interest ...

Remote order takers for the drive-thru are not new in the quick-service restaurant industry. McDonald's, Wendy's and, most recently, Jack in the Box have made use of centralized call centers to take ...

In my 2017 Trends article, I described the rise of the subject matter expert — a unique kind of sales professional who serves more as a trusted advisor than a stereotypical salesperson (or worse, ...

We've all had those moments as a customer when an uninterested salesperson—whether a waiter in a restaurant, retail clerk, or even a B2B salesperson—was acting like an "order-taker." You've seen it ...