Forbes contributors publish independent expert analyses and insights. I lead Boston Consulting Group’s Behavioral Science Lab. Nov 21, 2024, 08:15am EST Nov 21, 2024, 09:18am EST An organization’s ...

True patient-centricity will drive commercial success as CGT moves beyond first-generation therapies. Current timelines in CGT, from diagnosis to treatment, can exceed six months, often compounded by ...

Tech leaders: Create an IT operating model that can adapt to disruption and still deliver value Your email has been sent The quest for customer obsession is arduous — littered with obstacles that ...

In the dynamic realm of software development, the effective implementation of a product operating model is crucial for companies striving to innovate and consistently deliver value to their customers.

The trust gap widens as artificial intelligence (AI) goes mainstream, according to research from Salesforce. Brands are turning to generative AI to boost efficiency while improving customer engagement ...