When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

(MENAFN- GetNews) A new business intelligence report released by HTF MI with title "Global Baby Personal Care Market Report 2020" is designed covering micro level of analysis by manufacturers and key ...

TBWA's Nivea client service director Thomas Hildebrandt said the whitening segment is now the largest in bodycare in Thailand, with 58 per cent share of the four billion baht (US$106 million) skincare ...

Segmentation is a marketing technique used by businesses to target a specific type of consumer or section of the marketplace. Horizontal segmentation means selling a product to a wide spectrum of ...