As brands expand across digital platforms, streaming ecosystems, and global marketplaces, traditional trademark enforcement ...

Recently, I heard a self-described “strategy expert” tout that his framework was once used by Mark Zuckerberg at Meta. It was an odd claim for two reasons. First, there was no evidence the expert had ...

As we look toward 2026, one thing is clear: the old idea of strategy is no longer fit for purpose. For decades, strategy was treated as a static plan. A document produced once a year, built on ...

Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging to ...

Modern strategy has evolved from a competitive battlefield to a collaborative ecosystem. Success now hinges on coordinating with partners, suppliers, and even competitors to solve complex problems ...

[EDRM Editor’s Note: This article was first published here on November 14, 2025, and EDRM is grateful to Trusted Partner Exterro for permission to republish. EDRM is happy to amplify our Trusted ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...