As recently as a decade ago, social media was not an important part of a company’s marketing and promotion plan. Advertising on the internet was a new frontier, staked by companies who used bold, ...

Products go through what sales and marketing people refer to as life cycles -- recognizable patterns in sales often termed the growth, maturity and decline phases. In the growth phase, there is an ...

About 46% of Google searches are local search queries, according to Exploding Topics. Does your small business appear for local searches? If not, you’re missing the chance to reach new customers ...

Now that a recession is looming in America and most of the world, firms large and small are bracing for some lean years after a couple of fat years following the pandemic lockdowns. People are ...

(Ad) We all know that advertising is a worthwhile endeavor. It is critical for starting, growing, and sustaining a successful business . However, figuring out the financial aspect of advertising trips ...

Pursuing an international level of business can be intimidating. How do you get started with taking your business global? What does international marketing entail, and are you ready for it? Why is ...