Following Meta’s recent acquisition of Manus AI, the company has begun integrating the autonomous AI agent technology into its Ads Manager, highlighting the tech giant's ongoing push toward AI-powered ...

To that end, Meta is redesigning its Partnership Ads hub within Meta’s Ads Manager to make it easier to manage creator-made ...

David Dugan, formerly an ads leader at Meta, joins OpenAI as its vp and head of global ads solutions.

At its IAB NewFronts presentation on Thursday, Meta highlighted a mix of new ad display options and creator tools designed to prioritize advertising on Reels, forging partnerships between creators and ...

Today’s digest covers OpenAI testing an Ads Manager and preparing its Agentic Storefronts feature, Meta being expelled from IAB Sweden while it plans major staff layoffs, and TikTok investors facing a ...

Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, is one of the first ad tech partners to build on Meta’s newly released Threads API.

Every week, thousands of media buyers perform the same ritual, opening Meta Ads Manager, scanning metrics, and deciding which campaigns and ads were winners and which were losers. If ROAS is positive, ...