We believe that message match is the foundation of great post-click marketing. Message match means that when someone clicks on one of your ads—one that sets expectations for them, explicitly or ...

It's social marketing chaos right now, wouldn't you agree? From the variety of channels with which to engage, the number of folks engaging, and the issue of calculating ROI, marketers have a ...

In today’s world, brands are constantly competing to spread their respective messages to millions of global consumers. Any brand hopes to distinguish itself from competitors, breaking through the ...

This framework provides the foundation for brand messages that are clear, consistent, and compelling. The message map prioritizes and organizes the most important messages for telling the RIT story by ...