B and T

Melbourne Skydeck Reveals New ‘Melbourne Upside Out’ Campaign Via Town Square

Melbourne Skydeck, the Southern Hemisphere’s highest observation deck and a flagship experiential attraction within the Journey Beyond portfolio, has unveiled a new strategic brand positioning and ...
3AW

Jacqui Felgate to broadcast LIVE from Melbourne Skydeck as part of 3AW’s Climb For The Kids

3AW is proud to launch this year’s Good Friday Appeal event, which will be dubbed the ‘Climb For The Kids’. This year for the first time, we are taking over the Melbourne Skydeck and are delighted to ...
Marketing Interactive

Melbourne Skydeck repositions experience with ‘Melbourne Upside Out’ platform

Melbourne Skydeck has unveiled a new strategic brand positioning and identity, aimed at reframing how visitors see and experience the city from above. Developed by independent agency Town Square, the ...
The New Zealand Herald

Australia travel: Why the Melbourne Skydeck is a must-do on a trip to Victoria

The Edge at Melbourne Skydeck is a glass cube 285 metres up - great for views, not recommended for those with a fear of heights. Photo / supplied The observation deck is on the 88th floor of Eureka ...
B and T

Melbourne Skydeck Launches Online VR Platform In Meta Collaboration

Melbourne Skydeck has partnered with Meta to transform its in-person attraction into an online experience. The result is an “immersive virtual reality platform” that builds Skydeck’s existing ...
Daily Mail

Pint-sized TikTok star Hasbulla Magomedov, 19, screams and clutches onto the rails at Melbourne's famous 300 metre high Skydeck as he attempts to conquer his fear of heights

Hasbulla Magomedov has been trying to conquer his fear of heights while touring Australia. The TikTok star, who previously said his only fear is the dark, visited Melbourne Skydeck's observation ...