Order a matcha latte in Portland, and chances are you can trace its history 5,000 miles away to a green tea farm in Japan.

Let's talk about the matcha popularity surge! Can Japan keep up with global demand? In recent years, matcha, Japan's iconic powdered green tea has become a global sensation. Once reserved for ...

This story was produced by our colleagues at the BBC. Originating in China but made popular in Japan, matcha has taken over the menus of coffee shops and bakeries around the world, with ...

OMG Group is entering the fast-growing global matcha market with a dual-brand strategy targeting premium and mass-market consumers. ... Read More The post OMG launches dual-brand push into global ...

UJI, Japan >> Matcha lovers, brace your wallets! Record temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs amid booming ...

Heapwell Superfoods, a specialized Japanese matcha brand founded by brothers Utkarsh and Ninad Pednekar, has announced a strategic expansion of its sourcing and supply infrastructure. The company is ...

Angel Zheng is relying on the Japanese principle of "ikigai" to turn her passion for matcha — a powdered green tea with a unique taste and purported health benefits — into building what she hopes will ...