Today, MasterCard revealed a redesign of its consumer-facing logo, the first in 20 years. The way we buy and pay for things has changed dramatically in the past two decades ago—think about the ...
Logo redesigns, while nicely profitable for designers and consultants, rarely do a heck of a lot for the company behind the logo. Consumers generally don’t care or even notice. But sometimes, subtle ...
And - a look at brands that did away with names from logos in the past. Digital payment company Mastercard recently made the news after significantly altering its logo. The brand for the first time in ...
Update 8 January 2019: Two-and-a-half years on from Mastercard’s rebrand, the company has decided to drop its name from its logo, leaving only its two, overlapping circle symbols as its main identity.