As a career software CMO, I have always been frustrated, and indeed embarrassed, by the fact that there is no decent enterprise software for managing the marketing department. While sales, engineering ...

TORONTO, Nov. 12, 2019 /PRNewswire-PRWeb/ --Website - http://www.softwarereviews.com SoftwareReviews, a division of world-class IT research and consulting firm Info ...

The challenge in turn for the software companies will be to continue to provide the systems functionality and support as the direct industry becomes more complex. The following resource guide will ...

If you are a marketing professional, you would know that building a proper marketing and brand strategy does require considerable time. It also depends a lot on the products that you wish to market.

Enterprise marketing management (EMM) has a vital role in multichannel marketing today. It is the engine behind effective marketing and offers the potential of true customer-focused, knowledge-based ...

Most marketing managers would prefer to spend 90% of their time on marketing and 10% on management. Unfortunately, the real-world marketing manager’s experience is exactly the opposite. Marketing ...