You've created a winning product or service, identified your target customer, priced it correctly and chosen where and how you're going to distribute it. Now it's time to tell the marketplace about ...

The marketing function is undergoing many changes in today’s environment. Firstly, marketers must demand a seat at the table in ways never done before, as they are required to not just market, but ...

Developing a strong relationship between an organization’s sales and marketing teams has been a “Holy Grail” for many of us for decades. Almost two decades after the Harvard Business Review’s report, ...

Because of the influence of technology and the web, marketing functions are changing more rapidly than ever before. It’s hard for an internal team to keep up with the shifting environment as well as ...