The Elks' "Cherished Memories" float travels along Orange Grove Boulevard in Pasadena during the 2025 Rose Parade. The upcoming parade features a community-made float that stirred some controversy.

Artistic Entertainment Services plays a role in more than a dozen of the most recent Rose Parade floats. Workers on the San Diego Zoo Wildlife Alliance Rose Parade float at the Rosemont Pavillion in ...

The award is given to the float with the “most outstanding use of imagination, innovation and technology,” according to a Facebook post by the Cal Poly Rose Float team. “I feel like it’s really ...

Float builders for San Francisco Chinatown's annual Chinese New Year Parade have designed and constructed 16 elaborate floats ...

LOS ANGELES — Atop the aerial ladder of a bright red fire engine, a firefighter wrangles a hose. From the spout pours not water but syrup, pumped from an enormous bottle. The stream of viscous liquid ...

For the Eaton and Palisades fire survivors on the “Rising Together” float, a wet and cold ride down Colorado Boulevard on New Year’s Day was a one-of-a-kind experience. “After all we’ve been through ...