The TV currency space was contentious enough before the broadcaster-backed joint industry committee (JIC) formed last year to help set cross-platform video measurement standards. But isn’t that what ...

The group said it had found `unusual changes’ in measurement results and laid out measures Nielsen needed to take in order to maintain accreditation ...

Zefr today announced it has received Media Rating Council (MRC) accreditation for Content-Level Brand Safety and Suitability labeling and reporting of YouTube English-language in-stream YouTube video ...

The Media Rating Council (MRC), a widely trusted industry group that sets standards and metrics for television, video and other media has officially suspended its accreditation of Nielsen, following ...

The industry ratings watchdog this week disclosed major problems in Nielsen's Big Data + panel measurement service that have caused "seemingly unusual changes" in its audience estimates, including a ...

In Santoianni's new role, she will oversee MRC’s current programming, its full slate of development, all joint ventures and production partnerships, as well as all of the television studio’s ...

Here’s a sign that attention measurement is reaching maturity: Certification is coming. The Media Rating Council (MRC) and the IAB’s Attention Measurement Task Force are launching a joint effort to ...