As a marketer, your ultimate goal is often to generate and win more leads and increase return on investment (ROI). With so many brands and forms of communication out there, it can often be challenging ...

Restaurants see stronger reservation activity when marketing efforts work together instead of operating independently” — Brett Thomas NEW ORLEANS, LA, UNITED STATES, January 1, 2026 /EINPresswire.com/ ...

Restaurant companies are shifting their marketing resources back to the local level. At least some of them are. “We’re going back old school and bringing on a local store marketing plan. It’s just ...

If you are a quick-service restaurant brand marketer and you’re doing battle in 2024 without a hyperfocus on winning locally, your knife is not going to win this shootout. As value messages clash and ...

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Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content ...

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I had the chance to speak with a large hospital marketing department that had undergone numerous brand changes and acquisitions as their system expanded. Managing multiple brands across various ...

Multi-location brands should have a built-in advantage in local markets. Their scale brings name recognition, buying power and operational precision. Centralized oversight helps ensure brand ...