In October, Google made a significant announcement. Its new version of Google Analytics, GA4, would become the default when setting up a new property and prompts to upgrade from existing versions ...

The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...

As many of us are already aware of, Google Analytics 4 (GA4) is not an analytics update. It’s an entirely new Analytics product altogether. And along with implementing a new Analytics product comes ...

In digital marketing, measuring success is all about the data – using a data-driven approach to track performance, identify developmental areas, and give you insight into your customer journey. That’s ...

Spam traffic distorts your analytics data, which can lead to poor marketing decisions based on false performance signals. It’s become more visible in Google Analytics 4. Compared to Universal ...