Lead generation is critical for the success of B2B businesses, in particular. A consistent flow of high-quality leads drives growth and revenue. However, all lead channels, including lead-generation ...

Facebook lead generation forms can produce quality leads when done right. Here are the latest updates and best practices you need to know. Since their 2015 debut, Facebook Lead Generation Forms (LGFs) ...

People don't like online forms (gasp!). And it's not hard to see why: Online forms require extra work (and time) and typically stand in the way of a consumer's getting what he or she really wants—such ...

Facebook Messenger and lead forms drive lead flow immune to the tracking woes caused by iOS 14.5. Here's how — with a step-by-step guide. It has been an undeniably interesting year running Facebook ...

Using lead generation forms, or lead gen forms, in your paid social advertising is a great way to capture potential new customers who are interested in learning more about your business, your products ...

Whether your organization sells to other businesses or individual consumers, one thing is certain: you must continue to generate new leads. Lead generation is exactly what its name implies — the ...

Generating quality leads can be a tall order, but often the real work begins after a prospect lands on your website. Getting buyers to share valuable contact information requires carefully constructed ...

In a crowded online marketplace, successful marketers are attracting potential customers by using lead-generation tools. These tools are designed to help you find potential customers (also known as ...

Customer onboarding is by far the most important goal of online presence. The problem is that when dealing with mobile traffic, you are limited to small screens and mobile device functionality.

Lead generation delivers immediate clients, while branding builds long-term recognition. Businesses with smaller budgets benefit from targeted lead-generation strategies. Branding works best for large ...