Every business knows the struggle: You generate leads, but most of them go cold before your sales team even has a chance to engage. The problem? Inefficient lead routing due to improper lead ...

Should you use Salesforce leads or a 100% Salesforce contact/opportunity model to accommodate your go-to-market motions? Marketing reporting and sales/marketing productivity are tied directly to the ...

Lead generation for your small business can deliver impressive results — if you can transform potential buyers into clients. Without effective lead conversion strategies, any leads you get from ...