CNET

L’Oréal’s New Beauty Tools Promise to Prevent Heat Damage and Improve Hair and Your Skin

The future of hair and skincare may be light-focused.

L'Oréal's new hair straightener + multi styler uses light instead of extreme heat — and it works 3X faster

L'Oréal announced an infrared hair straightener and an LED face mask at CES 2026, both launching in 2027 with light-based technology.
Cosmetics Business

L’Oréal plans to shake up beauty tech market with new infrared light devices

The beauty giant unveiled new infrared light-powered hair and skin care devices Light Straight + Multi-styler and LED Face Mask at CES 2026, which it claims deliver ‘pioneering advancements in light t ...

L'Oréal’s CES 2026 beauty devices include a skin-like flexible LED mask

Over the last ten or so years, L'Oréal has brought a taste of beauty tech to the masses at CES 2026. This time, it has three devices to show off: the “Light Straight + Multi-styler” as well as the ...

L’Oréal’s Award-Winning Light-Based Innovations Redefine Beauty Tech at CES 2026

L’Oréal wins CES 2026 Innovation Awards for its new infrared Light Straight + Multi-styler and flexible LED Face Mask.
Philstar.com

L’Oréal brings the power of infrared light to hair and skin with two breakthrough innovations at CES 2026

Just recently at CES 2026, L'Oréal Groupe introduced two breakthrough technologies that bring the power of light to haircare ...