Email security is becoming an increasing concern as companies battle phishing and ransomware attacks across the globe. Often times hackers and thieves take advantage of complacent employees who are ...

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What exactly does "email personalization" mean? For some brands, it means including first name in an email. For others, it's about providing customized product recommendations. And for some brands, ...

Email is one of the most powerful media marketers have, and it's no wonder. Some 72% of consumers prefer email as their primary means of communicating with brands, and one source reports a $44 ROI for ...

Email marketing is the cornerstone of many marketing programs. It can make engaging with and retaining customers much easier with high-powered tools like automation and personalization. And using ...

Marketo, a marketing automation software company, has shared a cheat sheet for email marketers. The infographic covers how much time email marketers should try to spend on various aspects of running a ...

With corporate users sending and receiving an average of 112 emails per day, it is still the most popular communication vehicle for marketers, behind SEO and event marketing, according to this ...

In 2007, Fast Company declared that email was dead. The Wall Street Journal echoed this sentiment two years later, The Telegraph six years after that, and Forbes three years after that. If email has ...

This week’s infographic, provided courtesy of StrongMail, features the results of a survey of more than 700 marketing professionals. It offers some interesting insights into timing a company’s email ...