Let’s take some pressure off logos–they really don’t need to work so hard. Here’s what drives your brand instead. Somehow companies have gotten into the mind-set that a logo–this thing that does ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative industries. In the article that follows, I'll share 7 hot trends that are likely to ...

Finally, a late contender for the most controversial rebrand of 2025 was the renaming of the Kennedy Center as the Trump and ...

The iconography is handcrafted and slightly imperfect, to reflect artisan skill and the imagery draws on black and white ...

CHARLESTON, S.C. – College of Charleston Athletics, in collaboration with Gil Shuler Graphic Design, has unveiled a new brand and identity logo system that coincides with and celebrates the Cougars' ...

Because our visual identity represents the university at the very highest level, it’s vital to our brand. These logos act as a signature, an identifier, and a stamp of quality. And they should always ...

Pepsi’s iconic logo has remained unchanged for 14 years, but now the cola giant is stirring things up internally with a fresh logo and a revamped brand identity that debuted worldwide on 1st March ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.