Vision is a clear and compelling picture of what an organization aspires to achieve. It provides direction, inspiration, and a sense of purpose for the organization and its employees. A strong vision ...

Leadership is often seen as a title, but it is far deeper. It’s not about managing, it’s about inspiring others. True leaders create a sense of purpose that drives people to join their vision. The ...

Think big, not incremental. Focusing solely on the short term could come at the expense of long-term success. Integrate external trends strategically. Have a clear plan before you experiment with ...

Most executive leaders today are well aware of the transformation that AI is creating in business. But too often, the directive of implementing AI falls short. In my work in B2B marketing, I've found ...

The vision, strategic priorities and theory of change are established at the beginning of the PLAN for Results phase, based on a well-developed situation analysis and planning scenario. This helps ...