Analytics in the early days of the World Wide Web consisted mainly of simple hit counters that tracked page views. How times have changed. Today, Web analytics tools can deliver everything from page ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

When e-commerce was hatched back in the ’90s, it would have lived for a while without Web analytics, but not for long. It would have died a cruel death in its nest, hungrily watching as bigger, more ...