In much the same way as Google decided not to kill off third-party cookies in Chrome, the company’s recent announcement of a more relaxed stance on fingerprinting has certainly raised some eyebrows.
On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...
In terms of privacy, Google’s IP Protection feature could block user IP access for third parties but not for their own services or needs, said Alex Matrosov, CEO of security firm Binarly.io.