Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

Your product might be a Norman Door — a design so bad it requires instructions to use. Many product managers and teams make the mistake of designing for themselves and not for the users. Product ...

Product design and cybersecurity may seem worlds apart, but they share a common goal: creating systems that people can trust, use intuitively and engage with seamlessly. Cybersecurity solutions that ...

Discover what parity products are, how they work in competitive markets, and examples like smartphones that highlight differences and competitive strategies.