Chances are, you wouldn’t set out on a road trip without mapping your route (at least those of us old enough to remember a time before Google Maps). A marketing strategy for your business functions in ...

SEO is something of a nebulous concept. To some, SEO is technical; to others, it is creative. Neither of these is 100% right or wrong. SEO is all of this and more, depending entirely on the unique ...

“Doug, we need a strategic plan for IT.” Over my career as a CIO in a number of Fortune 100 companies, I heard and dreaded those words many times. I knew they would launch a largely useless effort ...

Goal setting is critical for enterprise search engine optimization (SEO) success. Without clear milestones that ladder up to overall revenue objectives, your SEO campaign will fall short. Presenting ...

The importance of developing outstanding programs, often referred to as “Centers of Excellence,” in specific specialties has taken on new importance in critical specialties such as orthopedics, ...

A “tactic” is how your character achieves their objective. Pinpointing your objective is the most important part of choosing a tactic. Once you know what your character wants, you can play around with ...