Warc

Go.Compare: The Gio Compario story – bringing a powerful distinctive asset back from the brink

In a category driven by top-of-mind awareness, Gio Compario has been an extremely valuable distinctive asset for Go.Compare for many years. So exceptional is his distinctiveness, that he has ...
Yahoo

Go Compare man reveals huge weight loss after years of ‘wearing mask in public’

Welsh opera singer and broadcaster Wynne Evans, famously known for starring as tenor Gio Compario in the Go.Compare adverts, has reflected on his struggles with anxiety and depression after recently ...
Warc

Go.Compare: The Gio Compario story – how research can revive the most distinctive of assets

Gio Compario is an advertising phenomenon. In the highly competitive price comparison market he, and his appeal to "Go Comparrree", enabled Go.Compare to punch above their media weight to establish ...
Yahoo

Wynne Evans' £1m deal with GoCompare 'hanging by a thread' after Strictly tour axe

Wynne Evans is reportedly fighting to save his £1 million deal with GoCompare after being axed from the Strictly Come Dancing live tour. The Welsh opera singer shot to fame as the moustachiod Gio ...
The Drum

Gio Compario rescues Cinderella in Christmas Gocompare advert

The advert was managed by Gocompare.com’s in-house marketing team, with the creative concept developed by Siân and Chris Wilkins. The production company was Groundglass, with music created and ...