Good creative branding involves reasoning, elements beyond logos and colors, and resonating with the target market. Logos should have some relevance to the brand; color palettes denote meanings and ...

Adobe Inc. is improving its suite of artificial intelligence-powered creative tools with new Firefly generative AI models alongside a newly announced Firefly app. Today at the company’s Max London ...

A designer transforms a cityscape into a cyberpunk world with the click of a button. Another creator easily extends an image’s background to fit in more sky and clouds. Generative AI tools are ...

As generative AI tools flood the marketplace, students are engaging with them inside and outside of the classroom. While it’s clear that this technology is here to stay, understandable concerns loom ...

Most business leaders would agree that a robust digital presence is imperative to maintaining relevance—and, thus, value—into the future. What drives a robust digital presence? Content. More ...

Despite the rapid rise of generative AI in artistic and professional domains, new research suggests that artificial intelligence has not surpassed humans in creative thinking. After analyzing 17 ...

Generative AI has the potential to boost organizations' productivity and creativity outputs, but only if used responsibly. To reap the technology's full benefits, organizations must balance AI-enabled ...