Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Drip marketing derives its name from the drip-irrigation farming model in which small amounts of water are consistently fed to crops over a long period of time. In a similar sense, drip marketing is ...

Email marketing is one of the most effective ways to reach new and existing customers. However, it’s slightly more complicated than writing a quick social media post while multitasking on other ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Co-authored by Lara Honos-Webb, Ph.D., and Pen King Jr. Have you ever heard of a “drip campaign” in marketing? It typically means a newsletter or other means of communication where businesses slowly ...