To help B2B teams adapt, Vereigen Media has made first-party data the foundation of the modern GTM strategy. This approach ...

What’s keeping your business from succeeding with first-party data? Is it silos in your tech? Silos in your organizational structure? What about internal politics? With the demise of third-party ...

As consumer privacy expectations increase and access to third-party insights dwindle, brands looking to better understand and connect with their target audiences are realizing how important it is to ...

The local outlook for retail media growth looks positive, but many challenges lie ahead for businesses without solid data ...

A QR Code scan is like a raised hand in a crowded room. It's voluntary, visible, and tells you exactly who's interested. Compare that to website cookies, which are more like secretly following someone ...

New research from Experian, the global data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in media buying. This shift comes ...

Research from Experian, the data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in media buying. This shift comes amid a ...