Guessing Headlights on MSN

Ferrari’s first EV has a new problem and it starts with its name

Ferrari says it holds international rights to “Ferrari Luce,” but Mazda’s March 2026 filing for “Luce” in Japan has created a ...

Ferrari picked Luce for its EV, but another brand filed for the name

A fresh trademark filing for Luce could force Ferrari back to the name drawing board ...

Ferrari Says It Owns 'Luce' Name Globally — But Mazda Controls It in Japan

The dispute between Ferrari and Mazda regarding the ownership of the 'Luce' name is heating up, as the Italian luxury sports ...
Paul Tan's Automotive News

Ferrari says it owns the right to use ‘Luce’ name globally after Mazda files trademark for it in Japan

Ferrari has said it holds the right to use the ‘Luce’ name, which will be used for its first-ever electric vehicle (EV), ...
AOL

Ferrari's Electric Luce: A Name Shared With Mazda, But That's Where The Similarities End

Names are a major component of the success or failure of a car model. A catchy name can capture the attention of the public, while one that’s not very well-thought-out (or, worse, offensive) can ...
Wired

Ferrari Reveals Name of First EV and Its Jony Ive-Designed Interior

at a confirmed aspect of the Ferrari Luce. The internal components on show include a front seat, elements of the cockpit, the steering wheel, the pinnacle behind it with speed and odometer dials, a ...