With the launch of Facebook Exchange (FBX) last year, Facebook began allowing marketers to target audiences on the social network, based on their browsing activity on the wider Web. Since formally ...

Facebook is completely closing down its FBX ad exchange on Nov. 1, in a move that has been widely expected by the digital advertising industry. The ad exchange retargeted audiences on non-Facebook ...

The retargeted advertising space is becoming highly lucrative, finds retargeting platform AdRoll, which announced today that it had passed a $100 million run rate, up from $50 million last year. The 6 ...

Facebook Exchange (FBX) retargeting ads that appear within the News Feed had a 49 times higher click-through rate than such ads on the right-hand side of Facebook pages and a rate 21 times higher than ...

Despite the amount of attention Facebook Exchange generated when it was released way back in 2012, today it’s mostly focused on retargeting desktop users. Consequently, some ad industry insiders are ...

FORT WORTH, TX--(Marketwire - Jan 14, 2013) - Simpli.fi, the Element Level Marketing Platform, is now live and delivering the benefits of unstructured data targeting on the Facebook Exchange (FBX).

(Reuters / Mike Segar) Facebook COO Sheryl Sandberg once said FBX would take a chunk of a $2 billion market. In June 2012, Facebook launched FBX, an ad exchange that many thought would evolve into a ...

-- Leading ad provider is one of first 20 companies worldwide to support real-time personalized retargeting on the Facebook Exchange which includes access to the Facebook newsfeed As a qualified ...

Google and Facebook are getting a bit friendlier despite their social networking competition. Google’s DoubleClick ad buying software will soon allow clients to buy retargeted ads on Facebook. FBX, ...