An icon in the shape of a lightning bolt. Impact Link Microsoft has become the latest tech giant to announce it's cutting workers. The company's decision follows layoff plans at other industry titans, ...

All email marketers understand how critical subject lines are to generating engagement with their messages. That’s why subject lines are tested far more than hero images, calls-to-action and any other ...

If you’re like me, you leave email subject lines for last. In short: They’re difficult to write. You need to keep them short and sweet but still make sure that they scream “read me!” How do you do ...

One of the most effective ways to build links today is digital PR. No other tactic gives you the opportunity to earn links from authority top-tier publications, at scale. So long as you develop a ...

And since email is often the first point of contact for job seekers and hiring managers, the subject line can make all the difference. It not only communicates who you are and what you want but also ...

Opinions expressed by Entrepreneur contributors are their own. Your boss will open any email you send them. Your boss’s boss’s boss might not. That’s a problem you want to fix. Your career could ...

Business correspondence can greatly affect a company's operations, relationships between employees, and customer or client satisfaction. Business letters and emails should be crafted so that both the ...

Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in whether your ...