White-label products are sold by retailers but made by third parties, allowing price undercutting. Retailers branding white-label products themselves foster customer loyalty by exclusivity.

Consumers are opting for products with short, simple ingredient lists, according to recent surveys by GlobalData.

Forbes contributors publish independent expert analyses and insights. Clara covers consumer brands shaping tomorrow's retail landscape. Given this context, private label is enjoying continuous growth, ...

The FDA’s proposed front-of-package nutrition labels could reshape how Americans shop — and how food manufacturers formulate, ...

Private label FMCG is growing again and taking territory from big brands. But this wasn’t always the case. So, how is the category winning the battle for consumer attention? Independent brands were ...