More than 2,000 years ago, in The Art of Rhetoric, Aristotle outlined “The Rhetorical Triangle”— Ethos, Pathos and Logos. These were, he said, the best methods to persuade an audience: Through the ...

Persuasive writing uses words to convince the reader to listen or to act. Great business writers use persuasive writing in proposals, articles, newsletters, memos, emails, requests for meetings, ...

Think about persuasion as empowering your clients—namely, empowering them to support your request. This begins with your own ...

In preparation for a symposium about teaching writing in the post-truth era, I encountered a little book by one of the symposium participants, Bruce McComiskey. Post-Truth Rhetoric and Composition is ...