Google Analytics 4, or GA4, is a fantastic tool for user-behavior analysis. It can provide all the data you need for tracking user interactions. But as you gather insights and make improvements to ...

Google is moving quickly to a future of data modeling. Here's how paid search marketers need to approach the analytics shift. There’s a lot going on in the world of Google Analytics 4 right now, as ...

The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing.

At Institutional Marketing, the main software we use to track website analytics is Google Analytics - which is free and easy to use! Tracking website and page statistics is essential for making ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

Google Analytics 4 (GA4) is rolling out built-in functionality that allows users to generate landing reports. Used to determine the effectiveness of landing pages, these reports collect data about ...

The key to local SEO data is in its name – it’s local. Without it, a campaign may not receive crucial insights to adjust its central strategy. If you’re targeting Manhattan, N.Y., but 80% of your ...