The B2B customer journey from visitor, to lead, to customer, to promoter is often broken down into four steps: attract, convert, close and delight. These steps are the foundation of inbound marketing, ...

A new generation of B2B buyer is here and ready to upturn the sales funnel as we know it. So how can B2B organizations look to adapt the sales funnel for their new digital customer? With a new younger ...

Mastering the sales funnel is integral for any B2B organization. But the B2B buyer landscape is changing, and closing leads is becoming harder, with less than half of forecasted B2B sales being ...