Ali Hewson founded Edun in 2005. Back then, sustainable fashion was not a buzzword, it was a niche. Twelve years later, Edun is still sustainable and still producing quirkily elegant clothing across ...

When Danielle Sherman, previously of The Row, took the design reins at Edun, she stitched up a new generation of cool for Bono’s family clothing brand. And this season, her front row followed suit.

Edun, the socially minded label founded by Ali Hewson in 2005, was born as an organics-focused collection and both Sharon Wauchob and Danielle Sherman have sat in the creative director chair.

Fashionistas shivered visibly on Sunday in a makeshift event space along the blustery Hudson River, where the Edun fashion label, founded by U2's Bono and wife Ali Hewson, was displaying its Fall 2012 ...