As ecommerce platforms continue to automate, the role of data is expanding beyond reporting. AI-driven systems do not simply ...

This article is part of a VB special issue. Read the full series here: How Data Privacy Is Transforming Marketing. Product pricing plays a critical role for every ...

Global advertising expenditure has surpassed the $1 trillion mark for the first time. Digital advertising continues to dominate this growth, with digital channels encompassing search and social media ...