Direct sales and sales promotions are two major components of the promotional element of marketing. The marketing mix outlines four critical strategic marketing elements -- product, place, price and ...

Every marketer worth their salt is constantly analyzing consumer data. For those who specialize in collecting that intel — through direct metrics, surveys and other instruments — well, let’s just say ...

Effective promotion results from communications and activities that increase sales in ways that optimize the use of your marketing dollars. If everyone's talking about your business because of a ...

Business News Daily provides resources, advice and product reviews to drive business growth. Our mission is to equip business owners with the knowledge and confidence to make informed decisions. As ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

The United States Postal Service wants to revitalize direct mail marketing and thereby unveiled an incentive program for 2024 designed to boost First-Class and Marketing Mail volumes. With postage ...

When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter. We'll be in your inbox every morning Monday-Saturday with all the day’s ...